Branching Out: Facebook Pages and Facebook Advertising
AbstractFacebook can be used to promote any organization such as a band, a cause, a business, or anything else. Facebook provides an ideal platform for spreading the word about anything from a garage...
View ArticleGetting Started with Facebook
AbstractThe best way to explore Facebook is to join up and start exploring. Don’t worry about needing any special knowledgee—remember that 400,000,000 people all started out in the same position as you.
View ArticleCarpe Diem! Capture, Preserve, and Share Your Adventures on Social Networks
AbstractThis chapter introduces the concept of using social networks to capture and share your life story. The rest of the book focuses on various social networks and the kinds of things you can do...
View ArticleExploring 3D Virtual Worlds: Second Life
AbstractSecond Life is a free, user-created virtual and social three-dimensional world. It’s basically like a 3D game where you create your own character and interact with other people. People use it...
View ArticleMeetup: The Original Social Network
AbstractEven though social networks provide nice ways for people to become very connected, some people end up feeling that they have a lack of meaningful, significant relationships. I think the answer...
View ArticleWhat the Heck Is a Blog?
AbstractA blog is basically a simplified way of sharing things, like an online journal or diary, in a format that can feel something like your own news column. Blogs are usually organized...
View ArticleUsing LinkedIn to Strengthen Your Career Support Network
AbstractThere are 50 million people on LinkedIn. It’s important.
View ArticleWhat the Heck Is Twitter?
AbstractYou’ve probably heard about Twitter by now. You may be wondering, what the heck is a tweet? And when a company says on television, “Follow us on Twitter,” or you come across that phrase on a...
View ArticleWatching and Sharing Video on Youtube
AbstractYouTube, located at www.youtube.com, is a web site where you can upload and share videos. It began small, but over time it has become incredibly popular. Along with sites like Wikipedia, it’s...
View ArticleCapturing Your Story on Facebook
AbstractIn this chapter, you look at what can be an enjoyable and meaningful way to use Facebook: capturing, preserving, and sharing stories from your life. You look at uploading pictures and videos,...
View ArticleWhat the Heck is Facebook?
AbstractThis chapter is meant to be a friendly visual tour, introducing you to some o fthe features of Facebook. So don’t worry about trying to follow along in Facebook unless you want to (or if you...
View ArticleGoing Global: Connecting with People in Other Countries and Languages, with...
AbstractThere has been a rapid growth of social networks around the world—for example, at the time of writing, The Economist reported that there are 400 million people on Facebook (see...
View ArticleWhat the Heck Is Ning?
AbstractThe increasingly popular and free Ning makes it easy to create your own social network for your organization, group, club, business, and so on. Ning came to be by tapping into the same interest...
View ArticleDesigning and Sharing Your Blog
AbstractIn this chapter, you look at doing more with your blog, including adding pictures and customizing the way it looks. Then, you learn some ways you can share your blog, which is the best part of...
View ArticleWhat the Heck Is MySpace?
AbstractMySpace is another social network. Although it isn’t as popular as Facebook overall, it still has tens of millions of users. At one point in the recent past, it was the most popular network;...
View ArticleMaking the Most of Your Tweets
AbstractOn the surface, using Twitter is pretty simple. You just type in a message of fewer than 140 characters and read the short messages shared by other Twitter users. But because of the growth and...
View ArticleWhat the Heck Is LinkedIn?
AbstractLinkedIn is perhaps the most important business and professional social network in existence. Many people consider it a crucial tool that every worker can and should use to strengthen...
View ArticleUsing Flickr to Share Pictures
AbstractThis chapter is dedicated to the Isdales, who have been a good influence on me, including: Chuck, who has encouraged me to take pictures and have fun; Christine; Rachael; and, of course,...
View ArticleKeeping Up with Changes
AbstractThis is perhaps the shortest chapter of any book I’ve written, and the main point is to emphasize that one of the parts of SEO is to keep up with changes.
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